Zac Price and I were talking recently and I made the comment, “Knowledge ain’t wisdom.” We stopped, looked at each other and he said, “You should write that down. I did. It‘s actually true…knowledge ain’t wisdom…but what is it? My friend, Andrew Kautz offers, “ Knowledge is knowing how to do something… wisdom is knowing why you shouldn’t.” Excellent.
Author John Maxwell shares this fabulous story.
In a large production plant, the main machine which handled nearly everything in the plant suddenly stopped working. Panic ensued. The employees tried everything they could think of to no avail.
The plant manager finally called in an expert.
The expert walked around the machine. The expert looked at this. The expert looked at that. The expert checked things out for about an hour and finally, he took out a hammer and stepped over to a certain spot on the machine…tapped it gently…and the machine roared back to life.
The manager and all the employees applauded and the expert packed up and left.
The next day, the expert came and presented his bill. $1000. The manager said, “I’m not paying this. I was with you the whole time, all you did was walk around and then take out your hammer and tap the machine. I’m not paying this. I need an itemized bill.”
The expert left.
He returned the next day with a new itemized bill which read, “For taking hammer out of pack and tapping on machine-$1.00; For knowing where to tap-$999.00”
That’s wisdom….knowing where to tap.
Wisdom in the music business is much the same. Pitching songs, artits or ideas is easy…anyone can do it The wisdom lies in knowing where to pitch…when to pitch… and to whom. Or in knowing the guy who knows where, when and to whom to pitch.
Thanks to Zac, Andrew and John.
Here is a link to Zac Price’s new single “He Ain’t Me.”
http://www.cdbaby.com/m/cd/zacharyprice
Until next time, friends….be nice!
Chris Keaton is a Nashville TN based entertainment industry executive, music consultant, bon vivant and lover of great music, wine, fashion and fast cars.